Data brokers publish your personal information online without your consent. You can request removal from these websites by following these steps:
- Google yourself to find which websites list your information. Also try searching your name in quotes with your city, e.g., "Jane Smith" Chicago.
- Set up a Google Alert for your full name at google.com/alerts so you're notified when new listings appear.
- Contact the data broker using the links below. Be persistent — some will try to make the process difficult or prompt you to pay, which you should never do. Removal is always free.
- Use a temporary email address when submitting opt-out requests. Data brokers are known to add your email to marketing lists even when you're opting out. Use a service like SimpleLogin or 33mail to generate a disposable address.
- Keep a spreadsheet of every request you submit, with the date and confirmation. Data can reappear — plan to re-check every 3–6 months.
California residents: As of January 1, 2026, you can use California's Delete Request and Opt-Out Platform (DROP) — a free state-run service that submits a single deletion request to every registered data broker in California simultaneously. This is by far the most efficient option if you qualify.
Start here — top priority data brokers:
Continue your mission with these data brokers:
Prefer to automate it? Paid services like Incogni (~$8/month) and DeleteMe (~$9/month) handle opt-outs across hundreds of data brokers on your behalf and re-submit when data reappears